After receiving an e-mail form one of my students regarding “Should someone write their own Solo Ads or outsource the same to the Solo Ad provider”.
After receiving the e-mail, I started searching on the internet. And guess what…I found a video of none than Daegan Smith on the same topic. Trying to take a leaf out of his book. Let me answer the question below:
A marketer should write his own Solo Ads. Absolutely”Yes”. The reasons are noted below -
While doing “fixed cost advertising” the most important aspect becomes the cost and that becomes even more important when someone is using direct response marketing like Solo Ads. Therefore, the more control we can have over the Solo Ads the better it is.
At most we can control 3 things in a Solo Ad – the subject line, the ad body and the landing page. So one should write and control these 3 things themselves. No point in leaving it to someone else who does not have any idea on your product, compensation plan and sales funnel. Hope this would help to answer your question mate…
Cheers!!!

Pallab Ghosal
“Creating YOUR Online LifeStyle!”
Facebook Fan Page
Watch Me Here
After receiving the e-mail, I started searching on the internet. And guess what…I found a video of none than Daegan Smith on the same topic. Trying to take a leaf out of his book. Let me answer the question below:
A marketer should write his own Solo Ads. Absolutely”Yes”. The reasons are noted below -
While doing “fixed cost advertising” the most important aspect becomes the cost and that becomes even more important when someone is using direct response marketing like Solo Ads. Therefore, the more control we can have over the Solo Ads the better it is.
At most we can control 3 things in a Solo Ad – the subject line, the ad body and the landing page. So one should write and control these 3 things themselves. No point in leaving it to someone else who does not have any idea on your product, compensation plan and sales funnel. Hope this would help to answer your question mate…
Cheers!!!
Pallab Ghosal
“Creating YOUR Online LifeStyle!”
Facebook Fan Page
Watch Me Here




