Thursday, 12 September 2013

Banner Ads Best Practices: The Marketer’s Secret Weapon

Well, banner advertisement has to be considered as one of the paramount tools for online marketers to generate razor targeted leads. But more often banner ads can bring detrimental effect if not utilized properly.
The success of a banner campaign depends on many factors like site traffic (where the banners is put), banner design, sales funnel etc. etc. But the foremost important thing is to choose the place where the banner is been put. Let me share with you the unrevealed secret weapon of online marketers to help you choose where to put your banner ads for making profit and where not to burn your fingers by following these simple procedures:

Check site ratings and traffic: Every blog/site which accepts banner ads will definitely have their site rankings posted. Often, they post the highest ranking achieved by the web site which often is not the current ranking. It is always advisable to track the site’s traffic ratings at Alexa.com. Not only that, you can also the track age, gender, demographic data of each site. It’s free and very very effective.

Compare Sites: Often we have multiple sites in mind to post the banner ads. There is a comparison chart (see picture below) in alexa to help you take an informed decision. As you are spending money for these banner ads, so you need to be double sure before taking a decision.

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Secret Weapon: This is master stroke. A strategy which I have personally used and it has always worked for me. Choose the site where you are going to place the banners and monitor it over one month’s time period. If you see those same banners are still there over that period of time; meaning they are probably making good ROI, that’s why they are there. So, it’s a place to go ahead.

Track like a master: One can copy the big marketer’s traffic source by going to sites like compete.com, whatrunswhere.com. These sites given you in-depth analysis of the traffic sources of any web-sites out there. Giving you an evident where they are placing their banners.

Start small then scale up: Remember, advertising is all about data, analysis and tests. It is advisable to test with a smaller size banner or lesser value banner ad in a particular site, and then scale up if it works.

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Cheers!!!

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Pallab Ghosal
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