Should one write his own Solo Ads?

After receiving an e-mail form one of my students regarding “Should someone write their own Solo Ads or outsource the same to the Solo Ad provider”.

After receiving the e-mail, I started searching on the internet. And guess what…I found a video of none than Daegan Smith on the same topic. Trying to take a leaf out of his book. Let me answer the question below:
A marketer should write his own Solo Ads. Absolutely”Yes”. The reasons are noted below -
While doing “fixed cost advertising” the most important aspect becomes the cost and that becomes even more important when someone is using direct response marketing like Solo Ads. Therefore, the more control we can have over the Solo Ads the better it is.
At most we can control 3 things in a Solo Ad – the subject line, the ad body and the landing page. So one should write and control these 3 things themselves. No point in leaving it to someone else who does not have any idea on your product, compensation plan and sales funnel. Hope this would help to answer your question mate…


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Pallab Ghosal
“Creating YOUR Online LifeStyle!”
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Banner Ads Best Practices: The Marketer’s Secret Weapon

Well, banner advertisement has to be considered as one of the paramount tools for online marketers to generate razor targeted leads. But more often banner ads can bring detrimental effect if not utilized properly.
The success of a banner campaign depends on many factors like site traffic (where the banners is put), banner design, sales funnel etc. etc. But the foremost important thing is to choose the place where the banner is been put. Let me share with you the unrevealed secret weapon of online marketers to help you choose where to put your banner ads for making profit and where not to burn your fingers by following these simple procedures:

Check site ratings and traffic: Every blog/site which accepts banner ads will definitely have their site rankings posted. Often, they post the highest ranking achieved by the web site which often is not the current ranking. It is always advisable to track the site’s traffic ratings at Alexa.com. Not only that, you can also the track age, gender, demographic data of each site. It’s free and very very effective.

Compare Sites: Often we have multiple sites in mind to post the banner ads. There is a comparison chart (see picture below) in alexa to help you take an informed decision. As you are spending money for these banner ads, so you need to be double sure before taking a decision.




Secret Weapon: This is master stroke. A strategy which I have personally used and it has always worked for me. Choose the site where you are going to place the banners and monitor it over one month’s time period. If you see those same banners are still there over that period of time; meaning they are probably making good ROI, that’s why they are there. So, it’s a place to go ahead.

Track like a master: One can copy the big marketer’s traffic source by going to sites like compete.com, whatrunswhere.com. These sites given you in-depth analysis of the traffic sources of any web-sites out there. Giving you an evident where they are placing their banners.

Start small then scale up: Remember, advertising is all about data, analysis and tests. It is advisable to test with a smaller size banner or lesser value banner ad in a particular site, and then scale up if it works.

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Pallab Ghosal
“Creating YOUR Online LifeStyle!”
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Youtube Advertising Best Practices to Get Optimum Results

In my last article I have written why video marketing is the most effective tool to build an online business. Today, we will be scrutinizing how to advertize on Youtube and get optimum results in the quickest possible time.

Different types:  There are 3 specific types of Youtube advertisements – In-stream, In-display and In-search (see below screen shot for details). Meaning you can close how you want Youtube to show your paid advertisement. Depending upon the product one is promoting, different types can be chosen. For a fresh advertiser it is always better to choose all the different types together.


 


Standard Vs Accelerated: If you are a newbie in Youtube/ Adwords marketing always set the daily budget as “standard”. Accelerated budget might lose some important target market as budget gets exhausted faster for the day.

Start small then go big: Always test your campaign with a lower budget, then depending upon the results (CPV/ Clicks) scale up the daily budget.

Getting lowest CPV rates: In order to get lowest CPV rates while campaigning choose researched and low competitive keywords, advertise in the tight niche (See the picture below)

Follow these Youtube advertising best practices to get optimum results and you will be flying in your online business.
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Pallab Ghosal
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Video Marketing Strategy to Generate Endless Leads and Signups

Video marketing has become one of the most sought after tools for online marketers because of 2 reasons:

•  Video marketing is easy and efficient

• Video marketing is cost effective

 

Let’s understand why & how we can use video marketing to generate endless leads and get signups in our online or offline business:

Best branding tool: If a picture can say thousand words, then a video can obviously speak millions of words. Videos do brand people in the best possible way. Just imagine the face of your favorite movie star, sports person or television actor. They are in your conscious and sub-conscious mind because of their video presence in front of your eyes. The same applies for an online marketer as they become a brand online by being listened and watched “n” number of times. Youtube is obviously the pioneer medium in video marketing. Though there are some other video marketing mediums like vimeo, viddler, dailymotion, metacafe but nothing can be compared to Youtube for their traffic. The first step is to have your own Youtube channel to promote yourself and your business.

Marriage made in heaven: With the thriving use of Videos and social media one can generate endless free leads online. When videos get shared in Facebook, Twitter, Linkedin, Pinterest they become viral because of its geometric progression (simple language is multiplication) as like, share, comment increases.

Best CPV rate: Youtube offers one of the most cost effective ways to advertise online. Where else can one advertise effectively with as low as $20 and get tons of targeted views and leads. Youtube definitely offers best CPV (Cost per View) rate’s for advertising online.

Track & Modify: Unlike the other paid advertising methods, where the advertising campaign is done all in one go and there is no option to modify the ad campaign, Youtube video campaigns can be tracked and monitored at a very deeper level. We can track daily CPV, traffic sources, CPL etc. Not only that we can also tweak the campaigns (if required) at any point of time to get better output.

I will be sharing some killer strategies on Youtube advertising tomorrow and different kinds of Youtube ads and their effective uses.
Do like, share and leave a comment on this post if you found this useful. A Proven system helps you to make $100 – $1000 per day online without picking up the phone.


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Pallab Ghosal
“Creating YOUR Online LifeStyle!”
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Rome Was Not Built in a Day

Rome was not build in one day. Such an overused but underutilized phrase of our lives. Nothing in life can be achieved without commitment and consistency. Let’s take the example of a doctor. A doctor goes through 5 years of medical course, followed by internship of 1 year and then the specialization in order to become a doctor. There is no process to shorten this learning curve.

The gestation period for giving birth of a child is ten months and ten days. There can’t be any short cut to this process.

Then why people become so much impatient while starting to make money online. What they forget is the learning curve. People starting to make money online compare their check, their list size to that of the people who are already here in this industry as decision makers. It is good to be inspired by them but unfair to compare with them at this stage.  You can’t compare the knowledge base of a class 10 student to that of a class 1 student. It’s unnatural and unfair at the same time.

A caterpillar has to break through the cocoon to become a butterfly. Today whatever one is doing in their lives be it your job or business they had to go through technical education or expertise to be in that position today.

The only advantage which an online marketer has compared to a person who is taking a technical education is that he or she can still make some decent amount of money from first month itself. But still one has to go through the natural progression of learning until it becomes the geometric progression of growth. The big numbers will come, the big checks will arrive. But first one has to take one stoke a time in order to draw the beautiful painting of making one’s dream come true through this industry.

And remember Rome was not build in one day…

If you are looking for a Proven system to help you make a career online and make tons of money then click here to proceed.


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Pallab Ghosal

“Creating YOUR Online LifeStyle!”

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